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Dataclysm- Who We Are (When We Think No One's Looking) by Christian Rudder (retail) {dwg} [BЯ] epub

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Description

 							
  Our personal data has
been used to spy on us, hire and fire us, and sell us stuff we don’t need. In Dataclysm, Christian Rudder uses it
to show us who we truly are.
   
  For centuries, we’ve relied on polling or small-scale lab
experiments to study human behavior. Today, a new approach is possible. As we live more of our lives online, researchers
can finally observe us directly, in vast numbers, and without filters. Data scientists have become the new
demographers.
   
  In this daring and original book, Rudder explains how Facebook "likes" can predict, with
surprising accuracy, a person’s sexual orientation and even intelligence; how attractive women receive
exponentially more interview requests; and why you must have haters to be hot. He charts the rise and fall of
America’s most reviled word through Google Search and examines the new dynamics of collaborative rage on Twitter.
He shows how people express themselves, both privately and publicly. What is the least Asian thing you can say? Do
people bathe more in Vermont or New Jersey? What do black women think about Simon & Garfunkel? (Hint: they
don’t think about Simon & Garfunkel.) Rudder also traces human migration over time, showing how groups of
people move from certain small towns to the same big cities across the globe. And he grapples with the challenge of
maintaining privacy in a world where these explorations are possible.
   
  Visually arresting and full of wit
and insight, Dataclysm is a new way of seeing ourselves—a brilliant alchemy, in which math is made human and
numbers become the narrative of our time. 
   						

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